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Marketing Presentation

Team,

Attached is the marketing presentation i went over in this month's monthly instructor call. More to be discussed next month, but feel free to jump ahead and review this to learn from.


Marketing is a challenge in any industry, and no one has the golden formula to perfect and successful marketing. Our mission is to provide as much information and as many resources as we can to make your experience as an instructor the best we can.


Don't hesitate to reach out if you ever need anything!

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Shoreline Plaza Discussion

Good evening, everybody. I just wanted to take a minute to introduce myself. My name is Nieko Brantley, and I’m a recently certified A.L.I.V.E. Instructor out of Sacramento, California.


I also own and operate Global Protection & Investigations, so a lot of my experience has been in security operations, threat recognition, emergency response, and helping companies figure out what to do about very real safety concerns.


I’m looking forward to learning from the instructors here and contributing in any way I can. I figured I’d jump right in with an ongoing situation and a question it raised for me.


I’ve been following the September 2 incident at Shoreline Plaza in Minneapolis. Since the investigation is still developing, I think it’s important to separate what has been confirmed from allegations in court filings and witness accounts.


FOX 9, citing court documents from an eviction filing involving the suspected shooter, reported allegations…


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Nieko, welcome to the A.L.I.V.E. instructor community. You raise an important question: “See Something, Say Something” cannot be the end of an organization’s responsibility.

Here in California, SB 553 addresses part of that gap. Covered employers must maintain a written Workplace Violence Prevention Plan that includes procedures for accepting and responding to reports, identifying and correcting workplace-violence hazards, communicating with employees, responding to emergencies, investigating incidents, and reviewing the plan’s effectiveness.

SB 553 does not necessarily require every organization to establish a formal behavioral threat-assessment team. However, it does require more than simply receiving a report and filing it away. An effective plan should identify who receives the information, how concerns are evaluated, who has decision-making authority, what actions may be taken, and when law enforcement or qualified threat-assessment professionals should become involved.

In my opinion, the A.L.I.V.E. instructor’s primary role is education: helping people recognize warning signs, report concerns, prepare for emergencies, and survive an attack. Unless an instructor has additional specialized qualifications and organizational authority, conducting a formal behavioral threat assessment is outside that role.

That does not prevent us from encouraging organizational leaders to create a defined escalation and threat-management process. In fact, I believe that is an important part of the conversation. Reporting may conclude the employee’s immediate responsibility, but it should initiate—not conclude—the organization’s response.

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Marketing Information for Instructors

Hello, all,


I have created a basic overview of marketing tips for all instructors to review and reference in their outreach efforts. This PowerPoint covers social media, websites and CRM's, emails and follow-up, and in-person networking efforts.


I am always available for advice and 1-1 meetings to provide outreach insights and learn how A.L.I.V.E. operates our marketing efforts!


951-762-6883

ajulian@investigations-nbi.com


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I do like the pipeline approach for tracking purposes. It sounds very similar to HubSpot, which is a great tool for businesses, sales, and monitoring overall growth.

a 30-second video pitch works especially well when connecting with construction companies and warehouses here in Tennessee.


Our local Chamber of Commerce also hosts bi-weekly networking opportunities where business owners can deliver a 60-second pitch to others in the area. If any other members are involved with their local Chamber of Commerce, this could be a great opportunity to introduce their businesses, build relationships, and generate new leads.

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September Monthly Instructor Call

We are meeting this Tuesday, September 1st, at 1:00 PM PST / 4:00 PM EST for our monthly instructor call. 

 

Thank you to those who have completed the survey! We have taken your feedback seriously and are excited to present this meeting's itinerary:

  • Explanation of Module A & Module B

  • Module B Deep Dive: How to be flexible with your client's environment and understanding your audience.

  • How to communicate with clients who don't want to watch the videos.

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Dear Team, Allow me to introduce myself.

Andrii Lukashenko is a security and risk management executive with over three decades of experience leading security operations, crisis management, protective security, and resilience programmes across military, diplomatic, international organisation, and private-sector environments.

As Founder and Deputy Director of SmartRiskSolutions Ukraine, he advises international organisations, NGOs, media teams, and businesses operating in complex and high-risk environments. His work focuses on security risk management, crisis preparedness, travel risk, executive protection, and organisational resilience, drawing on extensive operational experience gained throughout Ukraine during periods of conflict and instability.

Prior to establishing SmartRiskSolutions Ukraine, Andrii served with the OSCE Special Monitoring Mission to Ukraine as National Security Officer and National Executive Officer, where he was responsible for security planning, risk assessment, incident response, and the protection of personnel and assets across one of Europe's most challenging operating environments. He also supported U.S.-Ukraine defence cooperation programmes and served as an officer in the Ukrainian…


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Welcome Andrii! We are happy to have you on the team and looking forward to seeing you on the monthly calls to learn more about how things are going in your area. Stay vigilant my friend.

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Hello instructors. As we ready ourselves for next week's festivities, I'm reminded that Nov. is Men's Mental Health Month. This month, this is the perfect time to encourage open conversations, extend compassion, and remind the boy's and men in our lives that it's okay not to be okay & to ask for help. Strength is found in connection.


Wishing each of you a safe season.

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Mark Gillespie
Mark Gillespie
Nov 21, 2025

Agree!

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Hello-Checking In

Hello Instructors. Thought I'd take a moment and try this out. Hope y'all are doing well and spreading the ALIVE Gospel!


Let's Roll!

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Mike Speirs
Mike Speirs
Nov 19, 2025

Great to hear from you Mark and congratulations on your recent training! So great to see you out there teaching ALIVE!

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Welcome to our group ALIVE Instructors Group! A space for us to connect and share with each other. Start by posting your thoughts, sharing media, or creating a poll.

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