.png)
Marketing Presentation
Team,
Attached is the marketing presentation i went over in this month's monthly instructor call. More to be discussed next month, but feel free to jump ahead and review this to learn from.
Marketing is a challenge in any industry, and no one has the golden formula to perfect and successful marketing. Our mission is to provide as much information and as many resources as we can to make your experience as an instructor the best we can.
Don't hesitate to reach out if you ever need anything!
12 Views
Nieko, welcome to the A.L.I.V.E. instructor community. You raise an important question: “See Something, Say Something” cannot be the end of an organization’s responsibility.
Here in California, SB 553 addresses part of that gap. Covered employers must maintain a written Workplace Violence Prevention Plan that includes procedures for accepting and responding to reports, identifying and correcting workplace-violence hazards, communicating with employees, responding to emergencies, investigating incidents, and reviewing the plan’s effectiveness.
SB 553 does not necessarily require every organization to establish a formal behavioral threat-assessment team. However, it does require more than simply receiving a report and filing it away. An effective plan should identify who receives the information, how concerns are evaluated, who has decision-making authority, what actions may be taken, and when law enforcement or qualified threat-assessment professionals should become involved.
In my opinion, the A.L.I.V.E. instructor’s primary role is education: helping people recognize warning signs, report concerns, prepare for emergencies, and survive an attack. Unless an instructor has additional specialized qualifications and organizational authority, conducting a formal behavioral threat assessment is outside that role.
That does not prevent us from encouraging organizational leaders to create a defined escalation and threat-management process. In fact, I believe that is an important part of the conversation. Reporting may conclude the employee’s immediate responsibility, but it should initiate—not conclude—the organization’s response.